Send Facebook photos, YouTube videos, and customized holiday greetings to friends across the globe

Newark, NJ - December 9, 2008 - TriPlay (www.triplay.com) today introduced the world's first cross-platform multimedia messaging service to U.S. cell phone users. New users receive 100 free messages - no credit card necessary - and through the end of December, animated and customizable e-greeting cards, which can be sent right to friends and family for delivery to any mobile phone as a video message.

TriPlay's Facebook application CellMates and Mozilla Firefox add-on TConnect lets users send text, photos and video to phones worldwide for just 8 cents per message. Cell phone users can create a ringtone from any song with TriPlay's free PC application TStyle .

"Never before have mobile consumers been able to send and receive messages across PC and mobile platforms," said Tamir Koch, founder and CEO of TriPlay. "Whether you're at your PC or waiting for the bus, messages come directly to you, formatted for your device."

Cell phone users in more than 60 countries can register for TriPlay and can reach more than 2 billion people through the TriPlay suite of services:

CellMates: Send phone pictures directly to Facebook from any photo or video enabled cell phone, as well as send text messages and Facebook photos to any cell in the world - all from within this free Facebook application.

TConnect: Send text, photos or videos from Firefox straight to any cell phone in the world simply by clicking any highlighted text, picture or YouTube video with the free TConnect Firefox add-on.

TStyle: Edit any sound file, video or picture from your computer and send it to your cell phone with TStyle to create original and unique ringtones, video tones and wallpaper.

Each message sent to a cell phone costs one TriPlay "credit" or 8 cents. The first 100 credits are free for new users, with no credit card required. Each 100 credits after that cost just $8. Standard text messaging and multimedia messaging rates apply.

For more information log on to TriPlay.com.

TriPlay is a mobile life company joins together the mobility of the cell phone with the wealth of information on the Internet and the richness of the television, creating one personal communication hub with triple the access-anywhere, anytime. People are mobile and need to reach out and be reached across any distance and in any location. TriPlay is available in 60 countries and reaches more than 2 billion people worldwide.