New York, NY - January 6, 2012 - TriPlay, a multi-faceted technology company focused on providing globally-available multimedia services, today announced MyDigipack, a new cloud storage service that uniquely addresses the needs of users who want to access, edit and share photos and videos taken with or stored on their mobile phones.

"There are a lot of cloud storage and sharing products in the market, but each is limited by device, platform or operating system," said Tamir Koch, CEO for TriPlay. "MyDigipack is the only photo and video sharing and storage solution that works on all mobile phones, and its greatest advantage is the simplicity: everything is done completely automatically."

Sharing photos and videos from a mobile phone is often challenging, if not impossible. By way of example, if you use Facebook's app to post photos, you cannot easily edit them or manage albums and folders, and you can only upload photos one at a time. Other services let you upload many photos at once, but are currently available only on a handful of smartphones. Uploading and sharing videos is even more complicated.

MyDigipack addresses all of these issues. Users can easily install MyDigipack on any mobile phone. Once activated, the application runs in the background and automatically uploads to the MyDigiPack cloud any photo and video stored on the device. In addition, users are able to access their MyDigipack accounts on the Web, where they can crop photos, create folders, post photos to Facebook and videos to YouTube. Furthermore, users can make their accounts public, allowing their friends to directly view photos and videos on the site.

MyDigipack is available immediately at www.mydigipack.com. Pricing: MyDigipack comes with a free basic package of 1GB of storage and one multimedia message. Premium storage and messaging packages are available starting from $0.99 a month.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook .

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - December 14, 2011 - Now it is possible to synchronize your Dropbox music collection to all of your devices! MyMusicCloud, the free universal cloud music service, is now integrated with Dropbox, the popular cloud file hosting service. The synergy of MyMusicCloud and Dropbox greatly enhances music enjoyment and freedom for music aficionados everywhere.

"MyMusicCloud extends the simplicity of enjoying your treasured music collection stored on Dropbox by allowing you to hear it anywhere you go on any mobile device, tablet or PC," explained Tamir Koch, CEO for TriPlay. "Additionally, MyMusicCloud provides an incredible user experience via a music player interface displaying users' playlists, albums, artists and tracks."

MyMusicCloud enables users to sync their iTunes and other media players across virtually every type of mobile phone, tablet or personal computer including BlackBerry, iPhone, Android phones, Samsung, HTC, Nokia, Sony Ericsson and Motorola. The synching of the music is all done over the air and automatically, without the need for a USB cable or a 'sync' button.

Unlike streaming-only services such as Spotify, Grooveshark or Pandora, MyMusicCloud enables users to synchronize their music and video collections to their mobile phones and tablets for online or offline playback, as well as streaming through the web.

Importantly, users with multiple device types can use MyMusicCloud as one seamless, cross-platform solution. For example, users can sync and listen to all of their music on an Apple iPad together with an Android, BlackBerry or Nokia phone.

MyMusicCloud also enables users to buy music from the store, view songs' lyrics, crop ringtones and share their music taste with Facebook friends.

MyMusicCloud is available immediately at www.mymusiccloud.com. The service offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB of storage. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - December 9, 2011 - Great news for BlackBerry fans that want to synchronize and enjoy their music using BlackBerry® smartphones together with other mobile devices, tablets or personal computers! Starting today, MyMusicCloud will be a featured app on BlackBerry® App World™.

"BlackBerry users should be able to simply enjoy their music collections on their devices of choice without having to be concerned with the technical complexity associated with getting those devices to talk with each other," said Tamir Koch, CEO for TriPlay.

MyMusicCloud uniquely addresses the needs of users who want to access and play music - online or offline - on any mobile device, tablet, Web-enabled television or personal computer from anywhere in the world. MyMusicCloud enables users to synchronize music from their iTunes and other media players across virtually every type of device including BlackBerry, Samsung, HTC, Nokia, Sony Ericsson, Motorola and Apple phones. . For example, users can listen to all of their Apple iTunes collection (and music from other media players) on an Apple iPad together with an Android, BlackBerry or Nokia phone.

Unlike radio and streaming services such as Spotify, Grooveshark or Pandora, MyMusicCloud empowers the user with complete control over his or her music and enables streaming and synchronization for online and offline playback. MyMusicCloud enables Facebook users to share their music tastes with Facebook friends. In addition, MyMusicCloud offers custom cropping of ringtones, song lyrics when available and excellent music playback quality.

MyMusicCloud is free and is now available on BlackBerry App World, install here. MyMusicCloud offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $0.19.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - December 8, 2011 - Enjoy your music collection directly from your browser! The new MyMusicCloud app enables users to listen to their music continuously, via Conduit-powered Community Toolbars, while surfing the web without locking them to a single website.

MyMusicCloud uniquely addresses the needs of users who want to access and play music - online or offline - on any mobile device, tablet, or personal computer from anywhere in the world. MyMusicCloud enables users to synchronize their iTunes and other media players across virtually every type of device including Blackberry, Samsung, Android phones, HTC, Nokia, Sony Ericsson, Motorola and Apple's iPhone or iPad. For example, users can listen to all of their Apple iTunes collection and other media players on an Apple iPad together with an Android, Blackberry or Nokia phone.

"I've tried numerous cloud and online music services and MyMusicCloud stands apart as truly one of the best music solutions out there," said Aviad Rabinovitch, Content Manager for Conduit and former Head of Music at Orange. "We're thrilled to be able to offer the app both to publishers and users in the Conduit Network.

Existing users of MyMusicCloud can enjoy the convenience of fast access to new express features without having to login to their MyMusicCloud accounts. New users can explore MyMusicCloud using the app and can then sign up for the full MyMusicCloud service.

The new MyMusicCloud app is immediately available for free and it can be seamlessly added to any of the Conduit-powered toolbars currently in use by over 250 million users. Once users have had a chance to explore MyMusicCloud from the toolbar, they can choose to sign up for the MyMusicCloud service. MyMusicCloud offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

Conduit is the fastest-growing network of web and mobile app publishers, with over 260,000 publishers and 250 million end users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

With Conduit, global brands such as Major League Baseball, Time Warner Cable, Univision, Chelsea Football Club, Fox News, The Weather Channel, Groupon, and Travelocity are successfully marketing themselves online, along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - October 4, 2011 -TriPlay, a multi-faceted technology company focused on providing globally-available multimedia services, today announced Apple's approval of TriPlay's MyMusicCloud™ application for the iTunes App store. MyMusicCloud enables users to sync their music across virtually every type of mobile phone, tablet or personal computer including Blackberry, Samsung, HTC, Nokia, Sony Ericsson, Motorola and Apple's iPhone or iPad. MyMusicCloud offers worldwide service availability. Unlike streaming-only music services, MyMusicCloud enables online and offline playback on any mobile phone, tablet or personal computer, as well as streaming through the web.

According to a recent report by comScore, about 80% of mobile phone users are still not using their phones to listen to music.

Why aren't more users listening to music on their phones and synchronizing their music across all of their devices including mobile phones, tablets and personal computers or laptops?

It seems likely that many users are not yet aware that there is a solution that allows them to sync their music across multiple devices while not being locked into the Amazon, Google or Apple worlds.

With all of the numerous platforms, devices, operating systems and file formats out there, the digital media market is fragmented. Users cannot easily access their music, videos and photos from the different devices they carry around. Apple's iTunes (in iCloud) allows users to do so, but only within the Apple ecosystem. MyMusicCloud is the only solution that lets users sync their music over multiple platforms.

"The mission of the company behind MyMusicCloud, TriPlay, is to bring the same flexibility to the rest of the marketplace," said Tamir Koch, CEO for TriPlay. "Users should be able to simply enjoy their music collections on their devices of choice without having to be concerned with technical complexity."

MyMusicCloud is a new, freemium, cross-platform cloud music service. Unlike streaming-only services such as Spotify, Grooveshark or Pandora, MyMusicCloud enables users to synchronize their music and video collections to their mobile phones and tablets for online or offline playback, as well as streaming through the web. The service launched a couple of weeks ago and is already growing in popularity in the US and internationally.

MyMusicCloud provides a seamless solution that may be used across multiple devices simultaneously. For example, users can listen to all of their music on an Apple iPad together with an Android, Blackberry or Nokia phone. The synching of music and videos is all done over the air and automatically, without the need for a USB cable or a 'sync' button.

For a comparison chart against other cloud music services, please go to www.MyMusicCloud.com and "click to compare."

MyMusicCloud is available immediately in the Apple iTunes store or at www.MyMusicCloud.com. The service offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB of storage. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

For a limited time, TriPlay will be offering promo codes through various partner sites and social media for free storage. The promo codes entitle users to 5 GB of storage for the first year for free. Alternatively, if users purchase ten songs through the TriPlay music store or "like" MyMusicCloud on Facebook , they are entitled to 5GB of free storage for the first year.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

TriPlay, an innovative multi-faceted technology company focused on providing globally-available multimedia services, today announced MyMusicCloud, a new cross-platform cloud music service that uniquely addresses the needs of users who want to access and play music - online or offline! - on any mobile device, tablet, Web-enabled television or personal computer from anywhere in the world. MyMusicCloud also offers an online music store with more than 11 million song choices.

"According to a recent article in the Wall Street Journal, about 73 percent of iPad owners have another type of mobile phone other than an iPhone," said Tamir Koch, CEO for TriPlay. "MyMusicCloud provides a seamless solution that may be used across multiple devices simultaneously. For example, listen to all of your music on your Apple iPad together with an Android or Blackberry phone."

For a complete comparison chart showing how MyMusicCloud compares against other cloud music services, please visit TriPlayMediaKit

"Cloud storage and access of music files will become increasingly important to music consumers, and they are going to expect to be able to access these libraries on multiple devices," said Mike McGuire, vice president research with Gartner's Media Industry Advisory services. "Enabling consumers to share their taste in music across their social graphs, coupled with the ability to drive incremental transactions from their social-network friends, is the type of alignment between online stores, consumer devices and online services that will be increasingly important for music-industry stakeholders and consumers."

MyMusicCloud enables Facebook users to share their music tastes with Facebook friends who in turn can choose to sample, download and purchase the music. Different from other music services, MyMusicCloud users can listen to their music both online and offline.

MyMusicCloud is available immediately at www.mymusiccloud.com. The service offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB of storage. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

For a limited time, TriPlay will be offering promo codes through various partner sites and social media for free storage. The promo codes entitle users to 5 GB of storage for the first year for free. Alternatively, if users purchase ten songs through the TriPlay music store or "like" MyMusicCloud on Facebook , they are entitled to 5GB of free storage for the first year.

"I can finally enjoy my music at home, at work, during trips and on my commute without having to remember to transfer music files," said Violet Fingel, a beta test user and MyMusicCloud customer. "My music is always there, and synchronization is automatic. I haven't even mentioned the design! In short, I absolutely love it."

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.