New York, NY - December 8, 2011 - Enjoy your music collection directly from your browser! The new MyMusicCloud app enables users to listen to their music continuously, via Conduit-powered Community Toolbars, while surfing the web without locking them to a single website.

MyMusicCloud uniquely addresses the needs of users who want to access and play music - online or offline - on any mobile device, tablet, or personal computer from anywhere in the world. MyMusicCloud enables users to synchronize their iTunes and other media players across virtually every type of device including Blackberry, Samsung, Android phones, HTC, Nokia, Sony Ericsson, Motorola and Apple's iPhone or iPad. For example, users can listen to all of their Apple iTunes collection and other media players on an Apple iPad together with an Android, Blackberry or Nokia phone.

"I've tried numerous cloud and online music services and MyMusicCloud stands apart as truly one of the best music solutions out there," said Aviad Rabinovitch, Content Manager for Conduit and former Head of Music at Orange. "We're thrilled to be able to offer the app both to publishers and users in the Conduit Network.

Existing users of MyMusicCloud can enjoy the convenience of fast access to new express features without having to login to their MyMusicCloud accounts. New users can explore MyMusicCloud using the app and can then sign up for the full MyMusicCloud service.

The new MyMusicCloud app is immediately available for free and it can be seamlessly added to any of the Conduit-powered toolbars currently in use by over 250 million users. Once users have had a chance to explore MyMusicCloud from the toolbar, they can choose to sign up for the MyMusicCloud service. MyMusicCloud offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

Conduit is the fastest-growing network of web and mobile app publishers, with over 260,000 publishers and 250 million end users. The Conduit Network empowers publishers - from global brands to independent developers - to create, exchange and distribute apps, and to collaborate through business partnerships.

With Conduit, global brands such as Major League Baseball, Time Warner Cable, Univision, Chelsea Football Club, Fox News, The Weather Channel, Groupon, and Travelocity are successfully marketing themselves online, along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.