New York, NY - December 9, 2011 - Great news for BlackBerry fans that want to synchronize and enjoy their music using BlackBerry® smartphones together with other mobile devices, tablets or personal computers! Starting today, MyMusicCloud will be a featured app on BlackBerry® App World™.

"BlackBerry users should be able to simply enjoy their music collections on their devices of choice without having to be concerned with the technical complexity associated with getting those devices to talk with each other," said Tamir Koch, CEO for TriPlay.

MyMusicCloud uniquely addresses the needs of users who want to access and play music - online or offline - on any mobile device, tablet, Web-enabled television or personal computer from anywhere in the world. MyMusicCloud enables users to synchronize music from their iTunes and other media players across virtually every type of device including BlackBerry, Samsung, HTC, Nokia, Sony Ericsson, Motorola and Apple phones. . For example, users can listen to all of their Apple iTunes collection (and music from other media players) on an Apple iPad together with an Android, BlackBerry or Nokia phone.

Unlike radio and streaming services such as Spotify, Grooveshark or Pandora, MyMusicCloud empowers the user with complete control over his or her music and enables streaming and synchronization for online and offline playback. MyMusicCloud enables Facebook users to share their music tastes with Facebook friends. In addition, MyMusicCloud offers custom cropping of ringtones, song lyrics when available and excellent music playback quality.

MyMusicCloud is free and is now available on BlackBerry App World, install here. MyMusicCloud offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $0.19.

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.