New York, NY - August 22, 2012 - TriPlay, a global provider of cross-platform cloud services and the developer of MyMusicCloud and MyDigipack, today announced that it has secured $5 million in a Series C round of financing provided by Kenges Rakishev, a noted global business leader and technology investor. TriPlay, which has raised $15 million, including the investment from Rakishev, plans to use the funding to intensify its marketing efforts for accelerating user acquisition, new business partnerships and expanding its global footprint into Europe and Asia.

Since launching its services, TriPlay has seen significant user-base growth and an increasing demand for its unique cloud-based solutions. MyMusicCloud was selected as a Featured App on BlackBerry's App World and is the only music-syncing service offered on Toshiba's tablets and personal computers. MyMusicCloud successfully integrated with Dropbox and recently with Google Drive.

"As a technology innovator, TriPlay is uniquely positioned to capitalize on the growth in mobile usage and global demand for cloud services," said Rakishev, who also was named to TriPlay's board of directors. Rakishev was designated by Forbes as one of the 50 most influential people in Kazakhstan. TriPlay is the latest in a series of strategic technology investments he made this year.

Added Tamir Koch, CEO of TriPlay, "Kenges Rakishev's interest in TriPlay and investment in our company reaffirms the importance of providing consumers worldwide with the freedom and flexibility to enjoy their music, photos and videos on any device. The investment and Mr. Rakishev's board participation will enable us to advance our international growth and business alliances with major companies outside of the U.S."

MyMusicCloud is the only cloud music service that enables users to sync their music collections across any device, including computers, mobile phones, tablets and connected televisions. The synching is done continuously and automatically, without the need for a USB cable or a sync button. MyMusicCloud offers a store with more than 11 million songs, enables users to view song lyrics, crop ringtones, and share their favorite music on Facebook, and is available in 23 languages.

MyDigipack was soft launched in January 2012. MyDigipack enables users to play, view or edit photos and videos from their mobile devices, access them across virtually any end device and share them with friends using social media or MMS.

TriPlay was represented in the transaction by Herzog Fox & Neeman and by Morrison Cohen. Rakishev was represented in the transaction by Greenberg Traurig.

TriPlay is a premier cloud services company, enabling users worldwide to easily access, manage, share and enjoy their music, photos and videos across any computer, mobile phone, tablet or web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com

For TriPlay
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

For Kenges Rakishev
Tyler Sminkey
Roar Media
Phone: (305) 403-2080, Ext. 114
tyler@roarmedia.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.