TriPlay, an innovative multi-faceted technology company focused on providing globally-available multimedia services, today announced MyMusicCloud, a new cross-platform cloud music service that uniquely addresses the needs of users who want to access and play music - online or offline! - on any mobile device, tablet, Web-enabled television or personal computer from anywhere in the world. MyMusicCloud also offers an online music store with more than 11 million song choices.

"According to a recent article in the Wall Street Journal, about 73 percent of iPad owners have another type of mobile phone other than an iPhone," said Tamir Koch, CEO for TriPlay. "MyMusicCloud provides a seamless solution that may be used across multiple devices simultaneously. For example, listen to all of your music on your Apple iPad together with an Android or Blackberry phone."

For a complete comparison chart showing how MyMusicCloud compares against other cloud music services, please visit TriPlayMediaKit

"Cloud storage and access of music files will become increasingly important to music consumers, and they are going to expect to be able to access these libraries on multiple devices," said Mike McGuire, vice president research with Gartner's Media Industry Advisory services. "Enabling consumers to share their taste in music across their social graphs, coupled with the ability to drive incremental transactions from their social-network friends, is the type of alignment between online stores, consumer devices and online services that will be increasingly important for music-industry stakeholders and consumers."

MyMusicCloud enables Facebook users to share their music tastes with Facebook friends who in turn can choose to sample, download and purchase the music. Different from other music services, MyMusicCloud users can listen to their music both online and offline.

MyMusicCloud is available immediately at www.mymusiccloud.com. The service offers online storage of up to 2 GB of songs for free and the ability to purchase additional storage starting at $10 annually for an additional 5 GB of storage. Users in the U.S., Canada and the U.K. can purchase and download music from the MyMusicCloud store. The store offers over 11 million songs for prices starting at $.19.

For a limited time, TriPlay will be offering promo codes through various partner sites and social media for free storage. The promo codes entitle users to 5 GB of storage for the first year for free. Alternatively, if users purchase ten songs through the TriPlay music store or "like" MyMusicCloud on Facebook , they are entitled to 5GB of free storage for the first year.

"I can finally enjoy my music at home, at work, during trips and on my commute without having to remember to transfer music files," said Violet Fingel, a beta test user and MyMusicCloud customer. "My music is always there, and synchronization is automatic. I haven't even mentioned the design! In short, I absolutely love it."

TriPlay is a multi-faceted technology company focused on providing globally-available multimedia services. TriPlay's solutions empower users to access content anywhere in the world from any mobile phone, personal computer, tablet or Web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com, Facebook and Twitter.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

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