In 2004, TriPlay’s founder and CEO, Tamir Koch, had a problem: he needed to send pictures to his mother overseas whether she was using her mobile phone or PC. Having already launched two successful technology companies in the last 14 years, Tamir knew he could create a solution not only to stay connected to his family, but also to give the world’s two billion mobile users an opportunity to use their phones in ways they never could before.

HOW TRIPLAY WORKS

TriPlay is a mobile life company — the only media platform and services suite for sharing personal digital content across multiple devices. TriPlay was built from the ground up as the first truly cross-platform integrated messaging system, empowering users to send and receive media anywhere in the world, from any online device.

Available in 66 countries and putting users in contact with 39 more, TriPlay supports more than 150 carriers around the world.

TriPlay’s Facebook application CellMates and Mozilla Firefox add-on TConnect lets users send text, photos and video to phones worldwide for just 8 cents per message. Cell phone users can create a ring tone from any song with TriPlay’s free PC application TStyle.

Firefox TConnect makes sending any highlighted text, picture or YouTube video to cell phones all over the world as easy as a click of the mouse. Install the free Firefox plug-in, right-click on the image or video you want to send, type in a number, then hit send and share with your friends worldwide.

The CellMates application works directly from within Facebook, no installation required, and lets users send Facebook photos to any MMS-enabled cell phone. Users can also upload their own photos directly from their phone to their Facebook albums. It’s as easy as sending a text message.

The free TStyle application installs on a user’s PC, and easily enables them take any supported video, sound clip or photo, edit it, then send it to their MMS-enabled cell phone for use as a video tone, ring tone or wallpaper in a few short clicks.

Each message sent to a cell phone costs one TriPlay “credit” — just 8 cents. The first 100 credits are free for new users, with no credit card required. Each 100 credits after that costs just $8. Standard text messaging and multimedia messaging rates apply.

PARTNERS

TriPlay currently has partnerships with Pelephone, the wireless subsidiary of the Israeli telecom Bezeq, Germany’s Deutsche Telecom, and France’s France Telecom.